Price war or high-end development of white electricity is difficult

Price war or high-end development of white electricity is difficult

As the saying goes, there are three decades of Hedong and thirty years of Hexi. With the successive release of the performance of listed companies in 2011, the collectively weak black-box companies in 2010 have made a remarkable turnaround. In the second half of 2011, thanks to the steady decline in panel prices, and under the stimulus of various manufacturers, the development of flat-panel TVs surpassed expectations. For the first time, the profit growth rate of black power companies exceeded that of white power, and the major companies all benefited more smoothly. At the end of the year, they completed a beautiful closing.

Data shows that Hisense Electric expects 2011 net profit to increase by more than 100% year-on-year. TCL Group expects to achieve a net profit of approximately RMB 1.55 billion to RMB 1.8 billion for the full year, an increase of approximately 230% to 280% from the same period of last year. TCL also stated that multimedia business is the main source of the Group’s overall net profit growth.

The white goods companies that rely on air conditioners, refrigerators and washing machines are worried about high inventory and sales. The successive termination of stimulus policies such as energy-saving subsidies, trade-in replacements, and home appliances to the countryside has brought about a blow to the white-water market. The cost of consumer electronics has become higher, and it is bound to further increase the inventory of white power channels. On the other hand, home appliances to the countryside have resulted in the sale of some third- and fourth-tier brands. These brands do not have the strength to support them. They all rely on food. The sales of the national policy should be based on short-term benefits; the production and operation after the cancellation of the policy cannot be sustained.

Therefore, in the second half of 2011, the high-speed growth of the white electricity industry came to an abrupt halt. In particular, in October, domestic sales of ice-washing all fell sharply, exports also performed weakly, excess production capacity began to appear, and inventory levels remained high. . Both Gree and Midea’s white-metal giant’s operating income and net profit growth slowed markedly from 2010. Aucma’s net profit for the first three quarters of 2011 was a sharp drop of 44% year-on-year. Meilin Electric and Hisense Kelon’s operating income and net profit Both are also down.

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